We build food brands the modern way.

Iconik Foods is the operating company behind Just Caviar. We source, structure, and ship considered food products to the US market.

Our approach

Food deserves better operators.

We started Iconik Foods because the food industry rewards marketing over substance, and shoppers pay for the gap. Our work is the opposite. We choose categories where provenance matters, build supply chains that hold up to inspection, and let the product carry the brand.

One company. One standard. Every category we enter.
Our brands

A focused portfolio.

We build one brand at a time, and we build them properly.

In development

We are working on the next brand. We will introduce it when the supply chain, the team, and the product are ready, and not before.

Operations

Substance, not story.

Operations is where most food brands cut corners. It is where we spend most of our time. Below is what we do, in plain language.

01

Supply chain

We source sturgeon caviar from established aquaculture farms across Europe (Italy, Poland, Romania) and Asia (China). Each origin is selected for species suitability, water conditions, and farm protocols. We do not disclose specific suppliers for commercial reasons, but every shipment carries documentation that travels with the product to the customer.

02

CITES compliance

All sturgeon caviar in the United States requires permits issued under the Convention on International Trade in Endangered Species of Wild Fauna and Flora. Every tin we ship carries a CITES tracking code. The five species we work with are White Sturgeon (TRA), Siberian Sturgeon (BAE), Osetra (GUE), Kaluga Hybrid (SCH×DAU), and Beluga Hybrid (HUS×RUT). Tracking is the standard, not a feature.

03

Cold chain

Caviar is a perishable product that fails in transit if the chain breaks anywhere. We pack to order, on the day of shipment, in insulated boxes with gel ice rated for forty-eight hours. We do not pre-pack inventory and we do not ship over weekends.

04

Fulfillment

Orders ship from New York and arrive by 10am the next business day across forty-eight states, via overnight carrier service. Tracking is shared with the customer at handoff. Returns and replacements are handled directly by our team.

Partners

The companies we work with.

We keep the operating company small and partner deliberately. Below are the relationships that make Iconik Foods run.

Legalinc Corporate Services

Registered agent, Delaware

Registered agent for Iconik Foods in the State of Delaware.

Sourcing partners

Aquaculture, Europe and Asia

We work directly with selected aquaculture producers in Italy, Poland, Romania, and China. Supplier relationships are managed under multi-year arrangements with CITES documentation provided on every shipment.

About

A company built to operate, not to perform.

Iconik Foods LLC was incorporated in Delaware in February 2026 as the US operating company for a portfolio of considered food brands. We launched with one brand, Just Caviar, and we are building the next one with the same discipline.

We are a small team by design. We move slower than venture-funded competitors and we ship products with more substance behind them. That is the trade we have chosen.

The team

Iconik Foods is operated by a small team with combined experience across luxury food production, performance marketing, e-commerce, and US food regulatory operations. The team works across New York and Dubai.

For partnership, press, and supplier inquiries, contact .

Incorporated in Delaware · Operations in New York · Group affiliates in the UAE
Get in touch

One inbox, one team.

We answer every message ourselves. For general inquiries, partnerships, press, and supplier introductions:

Looking for caviar?
If you are looking to buy caviar, visit our brand. Just Caviar website
Office
Iconik Foods LLC
131 Continental Drive, Suite 305
Newark, DE 19713
United States